Is Banner Advertising Dead? This Answer May Shock You
Monday, December 20th, 2010If you’ve ever wondered about banner advertising, well, it’s been on the net since the beginning and earlier in print. When it comes to massive traffic and the ability to seriously scale-up your advertising reach, it’s in a league of its own. The truly amazing part of this is that your ad budget does not need to be huge to get involved. It’s not hard to find great advertising opportunities that are very low for a per month basis. If you want to get involved with banner advertising, then you’re about to discover three great leveraging points that will put some fire in your ad campaigns.
How the banner is designed is not connected to the most important tip on banner advertising. It’s all about making sure that you are ad and your landing page match. If your ad talks about “free iPod giveaways”, then when somebody clicks through it and reaches your ad, they should find exactly that on the landing page. This is to say that you can’t expect a high level of conversions if your banner is all hype. You might get a lot of clicks, but what you should be interested in is the conversion rate. If your landing page doesn’t generate any conversions, it matters little how many clicks you can get because you are just wasting money.
Naturally, your banner ad copy is extremely important, and you’ll need to know how to create that short copy that converts. There are several methods you can use in your banner copy, and again you can get good ideas from the banners you studied.You need to perform good market research so you have a good idea as to what appeals to your market. You have to decide which emotions to tap into with your market, and the only way to know that is by doing good research. The good news about the copy is there isn’t much, but the challenge is that it needs to move people to action.
It is quite important to pay attention to colors and ensure that your banner matches the website it is being placed on. Even if the same banner will be displayed across a number of sites, you still should identify the core aspects of each site so you can match the colors of the banner to all the different sites. This is because you don’t want your ad sticking out like a sore thumb as it will hurt the response rate of the ad. Your banners should look as if they are an integral part of the site they are being presented on and they need to be perfectly aligned. While no one expects it to be flawless, you still need to make sure there is some coordination.
There is a small learning curve if you want to be profitable with banner advertising. If you really want to avoid losses and gain profits from using banner ads, then focus on these basic tips. It’s very important to take things slow until you get a firm grasp on the process. If you want a wonderful choice for proven internet marketing and advertising, check out WebRankingSEO.com – call (407) 876-5771 or view for more topics concerning SEO ranking, Orlando SEO and Orlando search engine marketing.
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